UTM Link Generator - Create Campaign Tracking URLs for Analytics

Generate trackable marketing campaign URLs with UTM parameters for Google Analytics, Facebook Ads, email marketing, and social media. Track traffic sources, measure campaign performance, and optimize your marketing ROI with properly formatted UTM links.













What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help track the effectiveness of marketing campaigns. Originally developed by Urchin Software Corporation (later acquired by Google), UTM parameters are now the standard for campaign tracking in Google Analytics and other analytics platforms.

When someone clicks a link with UTM parameters, the tracking data is sent to your analytics tool, allowing you to see exactly which campaigns, sources, and content are driving traffic and conversions to your website.

UTM Parameter Types Explained

utm_source Identifies the traffic source (e.g., google, facebook, newsletter). This tells you where your visitors came from.
utm_medium Describes the marketing medium (e.g., cpc, email, social, organic). This categorizes the type of traffic.
utm_campaign Names your specific campaign (e.g., spring_sale, product_launch). This groups related marketing efforts.
utm_content Differentiates similar content or links (e.g., banner_ad, text_link). Useful for A/B testing different creatives.
utm_term Identifies paid keywords (e.g., running_shoes, best_deals). Mainly used for paid search campaigns.

How to Use This UTM Generator

  1. Enter your landing page URL where you want to direct traffic
  2. Fill in the required UTM parameters: Source, Medium, and Campaign
  3. Add optional Content and Term parameters for more detailed tracking
  4. Click "Generate UTM Link" to create your trackable URL
  5. Copy the generated link and use it in your marketing campaigns
  6. Monitor performance in Google Analytics under Acquisition > Campaigns

UTM Best Practices & Examples

Follow these best practices to maintain consistent and effective UTM tracking across your marketing campaigns:

Google Ads: Use utm_source=google, utm_medium=cpc, utm_campaign=summer_shoes for paid search campaigns targeting specific products.

Facebook Ads: Use utm_source=facebook, utm_medium=social, utm_campaign=brand_awareness for social media advertising campaigns.

Email Newsletter: Use utm_source=newsletter, utm_medium=email, utm_campaign=weekly_digest for regular email marketing campaigns.

YouTube Video: Use utm_source=youtube, utm_medium=video, utm_campaign=product_demo for video marketing campaigns.

Affiliate Partner: Use utm_source=partner_blog, utm_medium=referral, utm_campaign=collaboration for influencer or partner promotions.

Perfect for Marketing Campaigns

Google Analytics Tracking Monitor campaign performance and traffic sources in Google Analytics with detailed attribution data
Email Marketing Track clicks from email campaigns, newsletters, and automated email sequences
Social Media Campaigns Measure effectiveness of posts and ads across Facebook, Instagram, Twitter, LinkedIn, and TikTok
Paid Advertising Track ROI for Google Ads, Facebook Ads, Bing Ads, and other PPC campaigns
Content Marketing Measure blog post performance, guest articles, and content syndication efforts
A/B Testing Compare performance of different ad creatives, email subject lines, and landing pages

UTM Tracking Benefits

Using UTM parameters in your marketing campaigns provides valuable insights that help optimize your marketing strategy and budget allocation. Here's why UTM tracking is essential for modern digital marketing:

Accurate Attribution: Know exactly which campaigns, channels, and content pieces are driving conversions and revenue. This eliminates guesswork and helps you invest in the most effective marketing activities.

ROI Measurement: Calculate the return on investment for each marketing channel and campaign. Compare costs against results to optimize your marketing budget and focus on high-performing initiatives.

Campaign Optimization: Identify which ad copy, images, and landing pages perform best. Use this data to improve future campaigns and increase conversion rates across all marketing channels.

Cross-Platform Tracking: Get a unified view of your marketing performance across all platforms - from social media and email to paid ads and content marketing. UTM parameters work with Google Analytics, Adobe Analytics, and most other analytics platforms.